Affiliate Marketing Manager

Responsibilities:

  • Manage a team of Affiliate Executives, ensuring campaigns are kept within budget and maximum ROI is achieved
  • Acquire new partners to grow the affiliate scheme
  • Work with Affiliate Executives to find the best solutions for affiliate partners
  • Analyse campaign activity to ensure affiliates deliver the best ROI
  • Manage the affiliate budget, including commission and budget spend
  • Train up a team of Affiliate Executives to ensure their knowledge is up to date and accurate
  • Oversee all affiliate campaigns
  • Deliver affiliate marketing reports to senior management
  • Initiate new campaign ideas, incentives, and bonuses for the affiliate scheme
  • Develop the affiliate marketing strategy with the aim of recruiting new affiliate partners and delivering sales volume
  • Ensure timely and accurate invoicing by agencies and affiliates

 

Key Skills/Experience:

  • An in-depth knowledge of the UK\USA and international affiliates markets
  • A minimum of two years of experience in an affiliates role
  • Strong team management and partnership management skills
  • Strong written and verbal communication skills
  • Effective sales and negotiation skills
  • Driven and results-orientated
  • Effective reporting and presentation skills
  • Highly numerate
  • A good understanding of tracking technology
  • Bachelor’s degree
  • Ability to work to tight deadlines
  • Fluent in English (an additional language would be a bonus)

PPC Manager

Responsibilities:

  • Define PPC strategy for a range of clients, including mobile and tablet campaigns
  • Manage large scale PPC and shopping campaigns across Google and Bing – and manage all paid search advertising campaigns
  • Manage PPC and Paid Media campaigns across all social and retargeting networks
  • Implement A/B and multivariate testing to continuously improve ROI and performance
  • Use key programs such as Google Adwords and Google Analytics to analyse and report on all PPC campaigns for all clients throughout the year
  • Manage large scale PPC budgets for a range of clients
  • Optimise all PPC activity, including bid management, copywriting and competitor benchmarking
  • Landing page testing and optimisation
  • Keep up to date with the latest developments and trends across PPC and Paid Media
  • Edit and review all ad campaign copy and text to ensure it delivers the maximum ROI

 

Key Skills/Experience:

  • At least 1-3 years of experience in managing PPC campaigns and developing PPC strategies
  • Large scale budget management experience
  • Strong analytical and reporting skills
  • Excellent people management skills
  • A good working knowledge of key programmes including Google Adwords and Google Analytics
  • Experience of managing multiple PPC campaigns simultaneously
  • A good working knowledge of the complete digital marketing mix, particularly SEO and Social Media
  • Strong communication and copywriting skills
  • Good working knowledge of Office programmes, particularly Excel and PowerPoint
  • Google Adwords Certification
  • The ability to successfully implement new PPC campaigns and achieve excellent ROI for all clients
  • The ability to work well as part of a larger management team
  • Fluency in an additional language, such as French or German, would be a bonus

please send your cv to: jobs@4legsmed.com